Social media strategy for my web presence

I like to write these kinds of posts sometimes to demonstrate some of the choices I’m making when I’m defining my strategy as well as why I make those choices. Sometimes why motivates some changes is seeing what someone else is doing on their blog, or website, or social media presence, and deciding that I want to give that a try.

Case in point, I was reading a blog of someone I’ll be interviewing on IYR radio soon and saw Retweet and Facebook Share buttons. I liked how they looked and decided to look them up on the plugins section of wordpress. Now I’ve added them, so they appear after my blog entry. It’s my hope that just having them there will make it a bit more likely that someone will retweet or share my blog entry with someone else.

I’ve also been continuing to research video, specifically video aggregation. A friend of mine turned me onto tubemogul, a site where you can actually share your videos across a number of other sites, and I gave it a try. It’s a really useful tool for sharing your videos without limiting them to one site. It also demonstrates that video is going to become more important as a medium of communication.

On twitter, I started using the new list feature to create multiple lists of people that I wanted to keep track of. I have a list for local people, a list for social media people, and several other lists. While I still will be primarily using tweetdeck to keep track of my twitter account, I do see some usefulness with the lists function and will be working with it more in the future. Be on the lookout tomorrow for my more detailed post about twitter lists.

The final change this week has been getting google wave. I’ve just started using it and find it quite intriguing. It’s got a very useful interface. I’m not sure what to think of it just yet, but I’ll be writing about it further, as I start using it more.

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