On Web Strategist Jeremiah Owyang’s blog, he had a blog post about monetizing blogs and whether it was more important to create a relationship based presence or to monetize the blog for monetary returns, and ecommerce. There were some interesting arguments from both sides.
My own approach is to take a mixed strategy. I think it’s important to offer quality content and create strong relationships with my readers, but I also believe that enabling monetization offers another stream of income, which can be useful for building a sustainable business. At the same time, I don’t the blog should be given over to ads and promotions so heavily that people only see that.
If you’re going to monetize your blog, keep the following in mind:
You still need to provide quality content that will make people want to read your blog. Put simply, engage your reader with interesting material and information that will keep them wanting to come back.
Be sensible with your ads. It’s true that you can have ads put on your rss feeds, your actual blog, etc. Give some careful thought to what strategies you want to use for monetizing your blog. Right now, for instance I’m trying monetization via a google search bar, but i’ll probably incorporates ads as well.
Remember that at the end of the day your blog is a blog, not an advertising page. People don’t want to just read advertisements and if that’s all they feel they’ll get from coming to your blog, eventually they won’t read it.
I’m still figuring out just how much I want to incorporate monetization into my blogs. I do agree with Owyang that building quality relationships is likely the best way to go to develop business, so that influences my own monetization strategies.
What are your thoughts on this subject? Please leave a comment.
So many people including myself thought that the relationship in the real world is tough, therefore we turn our focus online. The fact is, like what you said, relationship also needed in the online world.
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