Know Your Business to Know Your Success
The first episode of Social Media Coach radio is available to be listened to. It’s my latest radio show. It won’t replace the imagine your reality radio show, but will focus in more depth on social media.
My latest article on Twitter asks the Question: Are you really on Twitter?
And check out this article on social media marketing ROI. The biggest issue it points out is you can’t measure effectiveness if you don’t have a strategy in place for using social media. Seems like common sense, right? But if that’s the case why aren’t businesses formulating strategies? Probably because they are focusing more on the technology and numbers and less on building the relationships.
Know Your business to Know Your Success
I have a saying that I like to apply to businesses: “Know your Business to Know Your Success.” It’s fairly simple really. If you know your business, both where you are strong and where you are weak, you can than know your success. If you only know your strengths, then you’ll succeed sometimes. If you only know your failures, then you’ll never succeed.
Knowing your business doesn’t just consist of knowing who your ideal client would be (though that’s a major component). It also consists of knowing what your management policies are, how you organize and keep yourself disciplined, where you go networking, and a variety of other facets which left unfocused on, can quickly bring your business down.
Writing a business plan, doing a vision board, and related activities help to clarify your goals and objectives, and set up a strategy that helps you map out where you’d like your business to be. Checking your business plan every three months, and assessing your business overall is an even better practice. It allows you to pick out problem areas in your business, where you could use some improvement. You can then determine your tactics for improving this problem area, while continuing to leverage your strengths in your business.
Knowing your business means you work on your business, even as you work for your clients. There’s always something you can do to work on your business, because there’s always room for improvement. By keeping up with where your business model can improve you help yourself stay on top of your business and also provide the best possible service to your clients. You know your business, and so you know success!
Upcoming Events
Why do I need Social Networking for my Business? Yes, you can do it less than one hour a week.
Social networking is a hot topic in businesses today. Many of us are not sure how it helps grow our business or acquire new clients or where we will have the time to add one more thing to our hectic lives. However, one thing is for sure, if we don’t come and find out, we will never have answers to these questions.
In this program, Taylor Ellwood will explain what social networking is, why it’s important to be on these sites, and how it can benefit you and your business. He will explain how to automate your social networking presence so you only need to spend one hour a week and still have time to run your business and live your life. In this class you will learn:
- What Linkedin, Facebook, Biznik, Twitter are and why it’s important to be on these sites or some of them.
- How to get clients and business from these sites.
- How to automate your online presence so are spending minimum time and effort, yet getting maximum returns.
- What a status bar is and why it’s a good idea to update it regularly.
- How these sites can be used to obtain recommendations and testimonials from your clients.
- The do’s and don’ts of Social networking and how to maintain a professional profile on each site.
Taylor will not only explain, but also demonstrate the benefits of social networks, and show you how you can attract more clients to your business.
Date: Friday, August 7 2009
Time: 11:30pm to 2pm
Price: $35.00 per person, Lunch included
Location: 607 Main Street Suite 240, Oregon City, 97045
To register please RSVP with Diane Dahlins. Check and credit cards only please, when rsvping.
Are you networking effectively? How to turn your natural network into your referral team
Networking isn’t just about online social networking sites such as twitter and linkedin. And it doesn’t just involve going to a chamber meeting or other type of in-person networking event. Networking involves learning how to create relationships with all the people you know, so that you can help all of them, even as they help you. In this workshop, I’ll discuss how you can take your natural network of friends and family and interests and mesh them in with your network of business associates. By the end of this class, you’ll get started on turning your network into a lean, mean referral machine!
In this class you will learn:
- What networking is and the do’s and don’ts of networking.
- How to recognize a networking opportunity in everyday interactions.
- How to mesh your natural network with your business network and have everyone benefiting from it.
- How to listen and make connections between the people who need something, and the people who can help them.
- Know who to refer to what job
- You’ll get a free e-book when you register for this class on the Eleven Elements of Business
Date: Thursday, August 6 2009
Time: Noon to 2pm
Price: $35
Location: Bravo! Publications 630 B Avenue Lake Oswego OR 97034
To register please rsvp with Taylor Ellwood at Imagineyourreality or register via paypal
Checks or paypal only please
Teleseminar: What are your Businesses’s Strengths and Weaknesses?
Do you know what your strengths and weaknesses are for your Business? In this one hour teleseminar, I’ll provide you an assessment tool you can use to assess where your business is strong and where it is weak. You will come away with increased clarity about what’s working in your business and what isn’t, as well as with a plan of action to remedy the weaknesses and capitalize on your strengths. You will learn the following:
- Why it’s important to check your business plan every 3 months, and how it can help you improve your business
- How to assess your business model and determine what your strengths and weaknesses are
- Action steps you can take to make your business successful
3pm to 4pm (PST time), 6pm to 7pm (EST Time) on August 10th and 17th
Cost $20, and you get a free e-book on social media marketing when you register
To register, email me at Imagineyourreality or via paypal
