Imagine Your Reality

Hospitality is a lot like marketing. Depending on the quality, it can leave a lasting good or bad impression. I just had a guest over for a couple days. He needed to pick his parents up from the PDX airport and had to drive up from Eugene to do so. I offered to let him stay the night and he was happy to take me up on the offer. Getting the opportunity to see him in person was a precious gift to me. I got to enjoy his conversation, a nice gift of wine and also a bit of gaming. In return I wanted to give him the gift of my hospitality: A comfortable place to sleep, good food to eat, and most importantly time to spend together. And all of those aspects of hospitality add up to something else, namely a relationship created on the establishment of trust, of looking out for each other.

Marketing that works is also based on creating a relationship between yourself and your client or audience. You aren’t just trying to convince them to buy a product from you or even a service. You’re also asking them to create a relationship with you, and of course the strength of any relationship is based on how each party treat’s each other.

So what makes a relationship in marketing:

1. Respect: Respect for yourself and your services and respect for the people you interact with. Whether it’s someone coming up to you to have a book signed, or someone trying your services out for the 50th time, you want those people to come back and respect definitely factors into it.
2. Communication: Communication is a two way street. The quality of communication however depends on how careful people are when they drive on that street. Taking time to be clear and coherent can save you time down the line.
3. Trust: Following through on what you promise to do is how you show someone that you’re willing to look out for him or her.
4. Consistency: Be consistent in your actions and words

Following these simple guidelines will show people that you’re willing to create a relationship with them. They will realize that they aren’t just numbers to you, that in fact you care about them and their welfare.

Much like hospitality, and a friendship, a marketing relationship is based on taking care of the people you work for.

Thankful Thursday

I am thankful for:

the opportunity to see good friends

The opportunity to have good conversation

My clients and their faith in me.

I consciously commit to:

Being the best coach I can be

Honoring my commitments

Believing in my clients.

What are you thankful for? What are you willing to commit to?

Last Chance to Register for How to Market and Publish your Book!

This is your last chance to register for the how to publish and market your book series of teleclasses I’m offering.

In this class we’ll be focusing on:

The differences between small press, big publishers, and DIY publishing
How to get in touch with three potentials audiences for your book: The Agent, the publisher, and the readers
How to successfully market your book on a small budget
and much more

All for the low cost of $250 AND if you don’t learn anything knew about marketing or publishing your book in the first class, I’ll refund you your tuition minus the 50 dollar classroom fee!

To register please go to http://www.imagineyourreality.com/schedule.html