Review of Four Steps to Building a Profitable Coaching Practice by Deborah Brown-Volkman
One of the hardest challenges that many new and even experienced life coaches face is marketing. In Four Steps to Building a Profitable Coaching Practice, Deborah Brown-Volkman’s goal is to show these coaches how to build a practice by following the steps she details in her book. As a beginning coach myself, I definitely knew it’d be a good idea to read her book.
This book delivers a lot of good marketing ideas and more importantly coaching assignments that can really help a coach both define and begin to promote his/her practice. I’ve incrementally been doing the exercises and found all of them useful in defining and enhancing my practice. Also I really appreciate that the approximate time and cost is listed to give the coach an idea of what costs are involved.
What I’ve really found useful is that the book breaks everything down into a step by step approach. This is especially important when you first start a practice, because it can be overwhelming to contemplate how you are going to get your business off the ground. With this book, it makes it much easier to take off and grow your business.
One thing I did find odd is that while the author did focus on a variety of ways to promote she left out things like promoting via flyers and where it would be a good idea to do so. Still this is one book I think every life coach should consider buying. I know I’ll be using it for a long time to come in growing my own business.
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Taylor Ellwood
