Posts by taylor

By taylor on Jun 18, 2013 in Blog, boundaries | 0 comments

I’ve recently been doing some customer satisfaction surveys with my clients to find out why they chose to do business with me. What I’ve discovered is that what my clients value about my business is different from what I value about my business. This is useful for me because it tells me what I need to emphasize to prospects while also allowing me to see...

By taylor on Jun 13, 2013 in Blog, business, Sales | 0 comments

  One of the realizations I’ve had about sales is that if you are doing your sales presentation right, price should become a non-issue for the prospect you are presenting to. The reason is simple: Your price is the lowest denominator of value. It’s an artificial value that is set in order to help people understand what your services cost, but what...

By taylor on Jun 11, 2013 in business, Culture, Habits | 0 comments

  Recently, I was faced with a dilemma. I wanted to create auto-responders for my e-newsletter, but I didn’t have clue one about how to do it, and I didn’t feel I had much time to do it. So I decided to ask around for a good virtual assistant who could do some of the work for me. One of my power partners suggested that I use odesk or elance, and...

The Link between Achievement and Benefit

By taylor on Jun 6, 2013 in Blog, business, Sales | 0 comments

  One of my recent realizations about my sales process is that while I was describing the benefits of choosing me as a coach, what I wasn’t clearly explaining was what would be achieved if someone hired me. Ever since I’ve added this element of achievement to the conversation I’ve found that people have been more receptive and interested in my...

By taylor on Jun 4, 2013 in business | 2 comments

Note: This is a guest post by Michael Lee. Michael is a journalist who lives in St. Louis. The good news: Your small business is growing. The bad news? It’s time to move the office to accommodate this expansion. Plan ahead to identify potential pitfalls and moving should go as smoothly as possible. Make a Checklist As soon as you know a move is in your future,...